The target keyword has not been set for this item. Add a keyword to get additional SEO insights for this item

What does this mean?

This means that you haven’t assigned a keyword yet that you want to target.

A keyword describes specifically what you're selling. 

 A keyword is a search term or phrase or term that you want to rank for on  Google search results.  

Think about what someone would type into Google to find a product like yours. 

For example, my keyword might be “blue cotton dog collar.”

How can you fix this?

Assign a keyword to your page. 

Remember this is just for your reference, so you can know what keyword you want to target and rank for. 

Usually a good long tail keyword is 3-6 words in length. 

Make sure not to include commas as this confuses our app and it won’t work properly. Remember you aren’t trying to list many keywords, only a single keyword you want to target.

What is the point of assigning a keyword? 

The purpose of assigning a keyword is to help you keep track of the keywords you are targeting on your site. 

By assigning a keyword, you are essentially dedicating this entire page to that particular keyword.

By manually entering this keyword into the app, we can scan your page to see if you have more SEO opportunities or need to fix anything.

This also helps you keep track of all the terms you are targeting so you can monitor your progress by using our Keyword Ranker tool.  

Why don't you default to using my product title as the keyword? 

Our app doesn't assume that your product title = your keyword. 

Although an entire product title can be a keyword, this isn't normally the default.

The norm is that a product title contains your keyword.  

This is why we let you manually enter it in.  

Case #1: My keyword could very well be the entire product title like this...
Product title: Blue Diamond Necklace for women
Keyword: Blue Diamond Necklace for women

That is totally fine :)  

 Case #2:  But my keyword could also be just be part of the product title like this...

Product title: Blue Diamond Necklace for women
Keyword: Blue Diamond Necklace

That is fine as well :)
 

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